Denim

Top-quality denim、purposely crushed and damaged, was first exploited by a Japanese manufacturer selling brand-new jeans with a deliberately worn-out look. Wear and tear added for amusement’s sake is proof that susabi, asobi, and suki are alive and well fashions for young people today.

Faded Jeans that Melt into the Japanese Landscape

Jiro Shirasu is said to have been the first person to wear jeans in Japan. Half a century since the first domestic jeans went into production during the 1960s, tough denim jeans are now an essential everyday item for Japanese people. More than a simple fashion item, denim jeans have melted into the Japanese landscape. Faded jeans hung out to dry in the windows of urban apartments take on the appearance of urban style manifestation of mani-awase.
“Fading” is also a key point in the Japanese style. It was a Japanese corporation that developed stone wash processing to fade jeans. Damaged jeans, which highlight negatives such as color fading and wear-and-tear, match well with the Japanese sense of wabi-sabi. Whether they be called G-pan, ji¯nzu, or denimu, jeans are a permanent fixture in the wabi style of modern Japan.